ST. LOUIS — The race has begun for the 2026 NAED Marketing Summit, as registration is now open for the event, August 3-5 in Indianapolis, IN. This year’s theme is “Shift, Accelerate, Outpace”, which could not be more appropriate as we navigate so much change and at a higher rate of speed.
The 2026 Marketing Summit is targeted at Marketers working in electrical distribution, manufacturing, and rep agencies who want to evolve their approach to content strategy, cross-functional alignment, AI, and building marketing programs that can scale. Opening keynote speaker Tamara Ghandour, President of Everyday Innovators, will kick off the Summit with a session aimed at standing out “in a world flooded with content and competing voices”. Ghandour will help marketing teams understand how marketers with the biggest budgets or loudest voices do not always win.
The 2026 NAED Marketing Summit includes breakout sessions on Influencer Marketing, “Marketing Beyond the Spec Sheet”, and panel discussions with past tED magazine “Best of the Best” Marketing Award winners.
“For a small marketing team, the NAED Marketing Summit is invaluable,” said Andie Dean, Corporate Marketing Administrator, Stanion Wholesale Electric Co. Dean has attended several NAED Marketing Summit events in the past. “It delivers practical insights, real peer connections, and AI strategies we can actually implement, making it one of the most impactful events I attend.”
“The Marketing Summit has also helped me build a strong network of marketing professionals who understand our space, openly share best practices, and foster a genuine sense of community and friendship,” added Miguel Villegas, Manager of Digital Development, Parrish-Hare Electrical Supply. Villegas has also attended the Summit several time.
The 2026 NAED Marketing Summit includes a several sessions of on the use of AI in marketing, from creating a growth mindset with Artificial Intelligence to the new need for AEO to replace SEO.
This year, the tED magazine “Best of the Best” Marketing Awards will be presented at an evening ceremony, honoring winners for their marketing efforts over more than 50 years.
“The tED Magazine Best of the Best Marketing Awards changed how I see our work and our industry,” Villegas added. “It challenged me to compete against myself and improve every year, always in service of our customers.. I’m looking forward to this year’s NAED Marketing Summit to be inspired, learn from one another, and be part of a community like no other.”
You can register for the 2026 NAED Marketing Summit right now at www.naed.org/marketing-summit. The page provides a link to registration and the full agenda at this year’s event.
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