NEMRA Launches 2025 Rep of the Future Study

PORTSMOUTH, N.H. —  The electrical market continues to change and NEMRA is preparing its members to meet the challenge.

NEMRA is conducting its Rep of the Future research and is soliciting input from manufacturer reps, manufacturers and distributors to gain a broad understanding of each channel stakeholder’s perspective.

The research, being conducted by Channel Marketing Group, is designed to understand what each audience sees as business drivers over the next five years and what their expectations and relationships will be and look like with manufacturer reps.

The research is being conducted via interviews and a survey.  To participate, go to or, if you prefer to discuss, schedule a time by contacting David Gordon at

The industry’s input is used by the NEMRA Board and the NEMRA / Manufacturer Group (NMG) in the development of programs to support independent manufacturer reps and manufacturers.

Research results will be presented to the membership at this year’s NEMRA Annual Meeting and a series of webinars will be held in February.

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