NorthEast Electrical Unveils New Brand

NorthEast Electrical Unveils New Brand

BROCKTON, Mass. — NorthEast Electrical Distributors, a full-service electrical distributor that provides electrical products and services to electrical contractors, industrial, OEM, utility and institutional customers, announced today that it is changing its name to ‘NorthEast Electrical, a Sonepar company,’ effective immediately.

NorthEast Electrical is also unveiling a new tag line: ‘Powered by Difference.’ This new branding aims to reflect the changing scope of the electrical distribution industry today and allow flexibility to effectively communicate the company’s ever-growing services, job site solutions, and digital offerings.

“We are proud to have served our many valued customers as NorthEast Electrical Distributors and will continue to evolve as we invest in our competitive digital platforms and technology,” said Frank Marandino, NorthEast Electrical President. “Our efforts will also continue to be focused on the expansion of the services and technical solutions that we deliver to the customers of NorthEast Electrical locally, as well as an extension of Sonepar’s services globally.”

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