Siemens Wins 2014 SAMA Excellence Award

CHICAGO — The Strategic Account Management Association (SAMA), a leading global strategic account management organization, is pleased to announce that it has selected Siemens as the 2014 SAMA Excellence Awards™ winner in the category “Efficiently Segmented and Integrated Account Coverage.” 

“Siemens segmentation and integrated account coverage are among the best in the world,” said SAMA President and CEO Bernard Quancard. “They offer a very complete, company-wide, coherent segmentation and account coverage that is truly exceptional.”

The award was presented at SAMA’s Pan-European Conference on Tuesday, March 18, 2014, at the Hyatt Regency Paris Etoile, in Paris. Judges praised Siemens’ winning entry as “a truly global program” with “strong executive sponsorship, cross-brand and industry-focused co-creation; client feedback, client-based targets, strong market insight and sharing of best practices, as well as a clear selection and de-selection process for accounts.”

“We are very proud to receive the SAMA Excellence Award,” stated Roland Busch, Member of the Managing Board of Siemens AG. “Since 2011, when we lastly won the SAMA award, we have even further enhanced our Key Account Management. We have moved closer to our customers, and we act as one team across company units. These improvements pay off, but we are not done yet: We will take the award as an incentive to continue our work and build an even stronger partnership with our key customers.”

For more information on the 2014 SAMA Excellence Awards™, please visit

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