Manufacturers

Soraa and Bulbrite Announce New Exclusive Distributor Agreement

Fremont, CA – Soraa is proud to announce the appointment of Bulbrite as the exclusive master distributor of SORAA products to dedicated residential lighting showrooms in the United States and Canada.  The official launch was celebrated during the Dallas International Lighting Market January 15th – January 19th, 2014.  Bulbrite is a leading supplier and educator of innovative, energy-efficient light source solutions.

Bulbrite was the top choice for introducing Soraa’s innovative technology to dedicated residential lighting showrooms as both companies are driven by innovation, quality and education. “We are excited to start our partnership with Soraa.  As part of our Bulbrite Promise, we make a commitment to the success of our customers by offering the best lighting solutions. Soraa’s innovative and award-winning technology is widely recognized as the best in the lighting industry and we wanted to make it available to our customers,” says Bulbrite President, Cathy Choi.

“Soraa is simply perfect light. The reception in the residential market has been excellent and we want to accelerate our ability to serve to this important segment. We chose Bulbrite not only for their commitment to service, quality and education but also because they know residential lighting showrooms. Bulbrite has been servicing the residential lighting market for over 40 years and their expertise in communication and distribution to this market made this partnership extremely compelling,” George Stringer, Senior Vice President of North American Sales for Soraa.

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