Southwest Fastener has
announced that Vanessa McMurry-Cox has joined the company to help grow their
current marketing efforts. Joining in advance of the launch of Southwest
Fastener’s new website at the end of May, coupled with a four part brand
awareness campaign created by their Advertising Agency, TMB Partners, Vanessa
will help with the implementation and success of the campaign.
Vanessa comes with a wealth of experience within the
Advertising and Marketing Industry, having spent the last two years at AOR
Direct LLC where she was instrumental in creating and maintaining the agency’s
social networking accounts on Facebook, Flickr, Google+, LinkedIn, and Twitter
to name a few. She has coordinated various advertising and marketing projects
involving display, mobile, print, and online ads as the company’s Advertising
& Marketing Coordinator. Prior Vanessa assisted in Marketing Campaigns for
Pulte Homes Inc., & Del Webb as the Account Coordinator at Chapter Two
Communications.
Vanessa joins Southwest Fastener as Marketing Director
to continue Southwest Fastener’s recent push to increase brand awareness within
the industry. “I am excited to start this new challenge and look forward to
working with the team at TMB Partners to further develop Southwest Fastener’s
existing marketing efforts,” McMurray-Cox said. “I am fortunate to be joining
such a respected company that prides itself on top quality customer service.”
“The management of Southwest Fastener is pleased to
have Vanessa join our management team,” said Mike Birkhold, Vice President of
Southwest Fastene. “She will be working closely with our Advertising Agency to
help further develop and carry out Southwest Fastener’s marketing, advertising,
promotional and organizational objectives.”
Vanessa graduated from Northern Arizona University
with two Bachelor’s degrees in Advertising & Public Relations respectively.
After graduation she interned at The Phoenix Art Museum in the Marketing &
Public Relations departments were she implemented a new filing system to
compile and organize media clippings for the Museum.
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