Manufacturers

Thomas & Betts launches redesigned website, social media presence

Thomas & Betts has redesigned its website, tnb.com, and its social media efforts.

“The website is designed to be a tool
that complements and supports our sales professionals,” Dennis Smith, vice
president of global business development at T&B, said. “In addition to data
rich product specifications, the site contains extensive application tools to
assist the users in selecting the product that will best meet their
requirements.”

With the
launch of the company’s redesigned website, T&B also launched its social
media presence on Facebook, Twitter, YouTube and LinkedIn.

T&B plans
to use social media to exchange information with distributors and end users.

“Thomas &
Betts has a long history of staying close to our distributors, contractors,
engineers, specifiers and purchasers,” said Cindy Phillips, global marketing
communications manager at Thomas & Betts. “Using the most common social media platforms to further engage these important
constituents offers another opportunity for real-time interaction and sharing
of ideas and information.”

The website
launch began with the corporate, U.S./Latin America, Canada and Australia
websites. The company plans to bring the Europe/Middle East/Africa and Asia
sites on line later this year.

T&B’s
social media presence will continue with regional and divisional rollout. It’s also
expected to be completed this year.

Thomas &
Betts Corporation has more than 200,000 products marketed under more than 45
premium brand names. The company is headquartered in Memphis, Tenn. and had 2011
reported revenues of $2.3 billion. As of last year, T&B employed
approximately 9.400 people.

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