Viking Electric Supply Launches New Brand and Focus

MINNEAPOLIS, Minn. — Minneapolis-based electrical distributor, Viking Electric Supply, announced that it is rebranding to Viking Electric, A Sonepar Company. The company created a new vision statement and restated its mission, which is focused on moving beyond its core identity as an electrical distributor to delivering exceptional services and logistical solutions to its customers.

“We recognize the critical need to adapt to the speed of our industry and business environments,” said Stacy Stanslaski, President of Viking Electric. “Our renewed focus is to be an indispensable electrical supply chain partner, central to our customers’ success.”

In addition to the new vision and updated mission, the company released a new logo that better represents the organization’s vision as a solutions provider. The updated logo is forward leaning with visual alignment, which represents the company’s focus on moving ahead together while aligning with the ever-changing needs of its customers and supply partners.

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