Entries were judged in 10 categories: Brand Awareness, Video, Website, Event, Digital/Social Media, Literature/Selling Tool, Print Ad, Product Launch, Public Relations, and Integrated Promotional Campaign. Overall Best of the Best winners were also recognized.
Werner Electric Supply was named the winner of the Event award for distributors with $100 million to $400 million in revenue. With the goal of positioning Werner Electric Supply as regional experts in the realm of process control, the company held a two-day educational event at Lambeau Field in Green Bay, Wis. More than 250 customers attended the event, which was promoted as a unique educational opportunity and branded with a distinctive logo and an overall visual style that was carried through a large number of promotional materials, supporting literature, digital communication tools, signs, giveaway items, and more.
Since tED could not honor Werner Electric Supply in person this year at our annual Adventure conference, we asked them to send us a video of their acceptance of the award. Be sure to check out interviews with more winners in the August digital edition of tED magazine.