CHICAGO — Zekelman Industries has launched a new integrated marketing campaign, Steel Here.
Building on the momentum of last year’s Demand Domestic initiative, the new campaign underscores how steel products are fundamental to our daily lives and showcases the vital role American-made steel plays in supporting all industries, protecting communities, and sustaining jobs across the United States.
“Steel is not just another commodity; it is the backbone of our nation. Products made from steel form the skeletons of our skyscrapers, the decks and trusses of our bridges, and the pipelines that carry our energy,” said Barry Zekelman, CEO of Zekelman Industries. “The strength of our communities and our economy depends on steel, and more specifically, steel produced locally, not overseas. Steel Here is a call to action; let’s take back our home field advantage and secure our future with domestic steel.”
Through powerful storytelling across television, digital, print, and social media, the Steel Here campaign emphasizes that America’s strength, resilience, and prosperity come from investing in steel and steel products produced by American workers in American facilities.
“A strong domestic steel industry is vital to America’s independence,” Zekelman said. “Choosing imports risks availability, quality, reliability, and ultimately the livelihoods of Americans. With Steel Here, we are reminding our customers, our communities, and our country that buying American steel is not just good business, it’s the right choice.”
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