Recognizing Marketing’s Finest
FORTY-SEVEN INDIVIDUAL MARKETING EFFORTS EARN AWARDS IN OUR 2019 CONTEST
Judging for tED magazine’s 2019 Best of the Best Marketing Awards Competition took place during April. Our four judges weighed the entries submitted for the contest’s 11 categories, which are separated by company type and sales volume. Ultimately, 47 entries were determined winners, with two companies—OneSource Distributors and Intermatic—taking home the honor of Best of the Best Overall Distributor and Best of the Best Overall Supplier, respectively. “Each year I am more impressed by the creativity we see in these entries,” said Best of the Best judge Jan Niehaus. “From top-of-the-line design to fresh and innovative ways to capture their customers’ attention, marketing in the electrical channel continues to impress.” Here we present all of this year’s winning submissions. Be sure to check out our monthly Best of the Best Awards coverage in this magazine’s “Selling” section for more insight into the winning entries.
DIGITAL/SOCIAL MEDIA /
Distributor $401M to $700M
Van Meter Inc.
What’s in Your Truck?
This video-enhanced three-part blog series, hosted by VMI’s Construction Services Manager Garry O’Leary,
was posted on the website, promoted on LinkedIn and Twitter, and included in the company’s e-newsletter. Targeted to electricians who were unaware of, or had yet to try, some of the latest time-saving Southwire tools and solutions on the market, the series received more than 9,000 organic impressions on LinkedIn and Twitter and 565 website visits.
FROM THE JUDGES: “O’Leary’s experience as an electrician lent credibility to the campaign and netted real results with an important target audience.”
Distributor More Than $700M
Border States Electric
Legends on the Line
To support its utility customers’ efforts and show appreciation for all that lineworkers do each day, BSE created a campaign to tell their stories and bring light to their important work. Throughout the campaign, BSE focused efforts on social media channels for a broader reach, engaged with the sales force to reach out directly to customers, and provided a monetary donation to an organization that supports the families of fallen lineworkers.
FROM THE JUDGES: “I’m sure the logo really speaks to them—seeing the lineworker climbing up the ‘L’ is iconic—and the lightning bolt reinforces how dangerous the work can be.”
Supplier Less Than $250M
Intermatic Celebrates Earth Day
The central piece of Intermatic’s campaign was a two- minute video highlighting key facts about energy use, as well as relevant Intermatic solutions. Along with a handful of complementary written content pieces, the video was promoted across social channels and through direct-to-customer email in the days leading up to Earth Day.
FROM THE JUDGES: “This video had everything—stunning slice-of-life visuals, product-in-use shots, statistical support, diversity, nature—all beautifully edited for a compelling message. Of course, Intermatic not only connected its products to customer benefits, but also showed how they make the world a better place.”
Supplier More Than $250M
Outdoor Power Digital Campaign
This campaign, which targeted landscape architects, utilized both awareness- and consideration-based tactics that included 49 matched target account companies that were served display ads via their IP addresses and four Facebook carousel traffic ads. Each tactic works to bring Legrand messaging to the intended audience via their normal Internet journey.
FROM THE JUDGES: “Legrand didn’t preach to architects, but used research to find out what was important to them. It then addressed those needs and illustrated the solutions with before-and-after photographs—using a visual medium for a highly visual audience.”
Tagged with 2019, awards, Best of the Best, Border States, intermatic, Legrand, marketing, Van Meter