Recognizing Marketing’s Finest
FORTY-SEVEN INDIVIDUAL MARKETING EFFORTS EARN AWARDS IN OUR 2019 CONTEST
Judging for tED magazine’s 2019 Best of the Best Marketing Awards Competition took place during April. Our four judges weighed the entries submitted for the contest’s 11 categories, which are separated by company type and sales volume. Ultimately, 47 entries were determined winners, with two companies—OneSource Distributors and Intermatic—taking home the honor of Best of the Best Overall Distributor and Best of the Best Overall Supplier, respectively. “Each year I am more impressed by the creativity we see in these entries,” said Best of the Best judge Jan Niehaus. “From top-of-the-line design to fresh and innovative ways to capture their customers’ attention, marketing in the electrical channel continues to impress.” Here we present all of this year’s winning submissions. Be sure to check out our monthly Best of the Best Awards coverage in this magazine’s “Selling” section for more insight into the winning entries.
Distributor $401M to $700M
Summit Electric Supply
Tutorials on Summit.com
In an effort to increase total users and traffic through the website, make doing business easier for its customers, increase the stickiness of the website, and explain its more than 100 new website enhancements, Summit produced short explainer videos that educate customers on the new features of the site. The videos helped the company increase website orders by 25% and total users by 12% over the previous year.
FROM THE JUDGES: “These videos were straightforward, simple, clear, and illustrative. The short format allows users to choose the video that answers their question without being locked into a long tutorial.”
Distributor More Than $700M
OneSource Digital Solutions Video Series
To get the word out about its suite of digital solutions that enable customers to save time and money and increase efficiency, OneSource created a series of videos for use in marketing and demand-generation campaigns, as reference material and content, and as sales tools for the 150-plus salespeople tasked with explaining the solutions to customers.
FROM THE JUDGES: “These are creative, attention-getting, and engaging. I love the friendly nature and non- intimidating tone and that OneSource has used them in so many ways: email blasts, on social media, on sales calls, and more. It’s such a great way to repurpose content.”
Supplier Less Than $250M
Low-Profile Expandable In-Use Weatherproof Covers
Architected by an in-house Intermatic video expert, this introduction video uses compelling visuals and key product messages to highlight the value of new low-profile weatherproof covers. The video served as an anchor content piece and was promoted in a variety of channels (social media, landing page, email, etc.) to announce the solution to customers.
FROM THE JUDGES: “This video is just fun. Every- one likes to be entertained, even when they’re being informed. And we always appreciate when marketers take a little creative risk. It was definitely a highlight of this year’s judging!”
Supplier More Than $250M
See the Savings Side-By-Side
To demonstrate, through real-world examples, the value of its products, Legrand produced several videos demonstrating installation of the products vs. the competitors’ in side-by-side installation shots. The videos were posted on Legrand’s YouTube channel, communicated to electrical contractors through Legrand’s marketing automation nurturing campaigns, and used in marketing pieces to drive traffic to a contractor marketing page.
FROM THE JUDGES: “This is a very effective use of video to illustrate the competitive advantage the product offers. It’s engaging and makes me want to watch and learn more.”
Tagged with 2019, awards, Best of the Best, marketing