Recognizing Marketing’s Finest
FIFTY INDIVIDUAL MARKETING EFFORTS EARN AWARDS IN OUR 2020 CONTEST
Judging for tED magazine’s 2020 Best of the Best Marketing Awards Competition took place in late April and, for the first time in the competition’s history, over Zoom. Over the course of a week, our four judges weighed the entries submitted for the contest’s 11 categories. Ultimately, 50 entries were determined winners, with two companies—OneSource Distributors and Intermatic—taking home the honor of Best of the Best Overall Distributor and Best of the Best Overall Supplier, respectively. Here we present all of this year’s winning submissions, highlighting a different category each week.
Distributor Less Than $100M
Standard Electric Supply Co.
Automation Express 2019: Go All In
Standard Electric Supply Co. held its 5th biannual automation safety and plant maintenance trade show in May. After developing a theme and design concept for the show, the marketing team created print materials, customer digital materials, customer-supplier materials, apps, and webinars. The result: nearly 400 registered customers/prospects, 271 first-time attendees, 50 suppliers, and 527 leads with an estimated value of more than $5 million.
FROM THE JUDGES: ”I was very impressed with the total completeness of the entry. They covered all the basis with all the pieces.”
Distributor $101M to $400M
Werner Electric Supply—Wisconsin
With the goal of positioning Werner Electric Supply as regional experts in the realm of process control, the company held a two-day educational event at Lambeau Field in Green Bay, Wis. More than 250 customers attended the event, which was promoted as a unique educational opportunity and branded with a distinctive logo and an overall visual style that was carried through a large number of promotional materials, supporting literature, digital communication tools, signs, giveaway items, and more.
FROM THE JUDGES: “I liked everything about this—from the visual feel of it to how they marketed it across
so many platforms.”
Distributor More Than $700M
Construction Contracts Workshops
To help customers learn how to make their businesses more profitable and provide them with expert resources to help them improve their businesses, One Source Distributors held three workshops in three different geographic areas that focused on key known issues, including contracts and lien rights. For the first workshop, customers were invited personally and followed up with via email. Customers were contacted via social media for the second and third events.
FROM THE JUDGES: “This was a very unusual effort…and the size of the response was so considerable that
they intend to repeat it three to four times a year.”
Supplier Less Than $250M
Light Efficient Design
Pro Workshop Webinar Series
To educate stakeholders on its products, Light Efficient Design began hosting “Pro Workshops,” a monthly webinar series that said goodbye to lecture-style webinars where the presenter regurgitates information off slides. Nine different workshops were conducted in 2019, with each having two different live sessions. Invites were sent via email and social media—with more than 250 attendees at each workshop. All sessions were recorded and made available on the company’s website.
FROM THE JUDGES: “These are high-caliber, interactive webinars with real (and personable!) presenters and a nice mix of visuals. There’s a lot to like here.”
Supplier More Than $250M
The Lutron VIP program is designed to educate commercial electrical contractors, engineers, designers, project managers, facility managers, and estimators on how to design, install, and commission commercial wireless solutions and meet energy codes. Vive, Lutron’s commercial wireless lighting control solution, is a regular subject of VIP training—which helps customers identify where opportunities are and emphasizes the product’s selling points. The result: Sales are up, as is collaboration.
FROM THE JUDGES: “The material was well presented, attendance was good, the topics presented were useful, and they really succeeded at driving their business.”
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