Exclusive Features

2021 Best of the Best Winners: Selling Tool

Recognizing Marketing’s Finest


Judging for tED magazine’s 2021 Best of the Best Marketing Awards Competition took place in late April. Over the course of a week, our four judges weighed the entries submitted for the contest’s 11 categories. Ultimately, 42 entries were determined winners, with two companies—OneSource Distributors and ABB Electrification—taking home the honor of Best of the Best Overall Dis­tributor and Best of the Best Overall Supplier, respectively. Here we present all of this year’s winning submissions, highlighting a different category each week.


Distributor $101M-$400M
Summit Electric Supply
Sell Sheet Redesigns

Summit’s sell sheets had begun to look dated for audiences accustomed to consuming bite-sized digital media. For the redesign, the marketing team separated implementation guidance and technical specs from the sell sheets, reduced the text to its essentials, integrated new product and service introductions into the new format, and updated Summit’s Brochures and Sales Literature intranet portal with the new sell sheets.

FROM THE JUDGES: “This is a good move: to not so closely align the company with a manufacturer that the Summit brand gets lost. It’s a great strategy. I also appreciate the solid, consistent design among the pieces.”


Distributor More Than $700M
OneSource Distributors
Direct Through Stock Solution

To provide a tool for its salespeople to easily communicate its Direct Through Stock Solution and how it works to customers, OneSource’s marketing team produced a short (less than 75 second) video. Because of the pandemic, they opted to not film on location but rather produce an animated video that explains the solution. The video was integrated into the electronic materials, which included a landing page and downloadable literature.

FROM THE JUDGES: “They put together a variety of well-done and unified pieces, and the animated video, which explains a lot in a short period of time, is terrific.”


Supplier Less Than $250M
Universal Lighting Technologies
Continuum Brochure Series

The Continuum Brochure Series was developed to explain Universal’s comprehensive “good, better, and best” approach to the targeted audience. Qualitative and quantitative market research was conducted, vertical market segments were prioritized, and 3D visuals were created for each vertical segment. Each brochure features a clear call to action (“make it easy and risk free with a demo”). The brochures were deployed via landing pages, newsletters, demo kits, presentation decks, and paid media.

FROM THE JUDGES: “The graphic icons for each benefit are clever. The branding is very consistent. The brochures are readily recognizable as being ULT pieces.”


Supplier More Than $250M
Hubbell Wiring Device-Kellems
360-Degree Entertainment eTour

To create a tool that would not only educate customers and end-users, but also be a resource that would help field employees educate distributors remotely on the company’s entertainment offerings, the marketing team designed an interactive, 360° ecosystem where it’s easy to gather details about entertainment solutions from Hubbell Wiring Device-Kellems. The online tool offers a virtual tour of different entertainment venues and the ability to explore different components of each.

FROM THE JUDGES: “Love the levels…the information isn’t overwhelming but it’s easy to dig deeper for more details. It’s a highly targeted, well-executed piece.”


SELLING TOOL – Honorable Mention

Van Meter Inc.
Contractor Services and Solutions Brochure

Cooper Electric
Cooper Electric Online Auction

Dialight Vertical Market Brochures

NICOR Warehouse Brochure

Keystone Technologies
XFit Outdoor Fixtures Brochure

Hubbell Solutions Guides

Schneider Electric
Schneider Electric Commerce Connector


Tagged with , ,

Comment on the story

Your email address will not be published. Required fields are marked *