Recognizing Marketing’s Finest
Here we present all of this year’s winning submissions, highlighting a different category each week.
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Atlantic Coast Electric Supply (ACES)
VIP25 Postcard Series
To develop a clean, visually appealing print ad campaign for a customer incentive program, ACES developed the VIP25 Postcard Series.
The marketing department held weekly meetings to generate content ideas, anticipate potential customer questions, and collaborate with the graphic designer to create postcard designs. The postcards featured a new topic each month and included bold designs, simple messaging, intuitive visuals, and easy-to-understand key information.
“The ‘ACES Going Places’ tagline is powerful,” said the judges. “It adds value to the notion of a conference and translates it into the idea that attending ACES’s conferences and partnering with the company can help organizations build business, grow, and expand.”
Codale Electric Supply
Eaton Digital Campaign
Looking to drive increased sales for four key Eaton product lines, the marketing team at Codale Electrical Supply utilized Choozle
to execute a highly targeted display ad campaign, ensuring the ads reached customers actively searching for relevant products.
A Google Search strategy focused on high-intent keywords related to the product lines, ensuring Codale appeared in searches from professionals looking for these solutions.
The judges liked that clear and achievable business objectives were established and the creative was supported with a robust multi-channel media plan. “The executions are no nonsense—focusing on delivering key information that will be of importance to the intended targets,” they noted.
McNaughton-McKay Electric Company
CHARGE 42 Strong Advertisement
A McNaughton-McKay em ployee who actively volunteers for the 42 Strong Foundation (which utilizes a peer-to-peer mentoring program that partners high school juniors with middle school students) asked the marketing team to create a compelling and memorable ad that reflects the purpose of the CHARGE program (McNaughton-McKay’s employee-led nonprofit committee designed to support projects that positively impact local communities and McNaughton-McKay’s brand).
The half-page ad in the brochure for the 42 Strong Foundation’s Annual Golf Outing helped increase McNaughton-McKay employee involvement through CHARGE at the 2024 golf outing and in the 42 Strong Foundation’s other annual fundraising events from previous years.
“I like how the golfer image on the ad incorporates elements of the company’s logo,” noted the judges. “Simple, attractive, clean, effective, and eye-catching, the ad accomplished what it set out to do.”
Keystone Technologies
tED Takeover
For tED’s June 2024 issue, Keystone dedicated its tED Takeover—a group of themed ads and a wrap cover—to the idea that customers have “no need to choose” between features that appear to be at odds.
The products were selected in collaboration with Chief Commercial Officer Josh Brown. Keystone Visual Brand Manager Susan Rinaldi hit
upon the use of playful typeface arrangement and font sizing to drive the message home. Copy was keyed on the phrase “No need to choose” and stressed that Keystone products offer a range of features to customers.
The cover depicted a group of paper airplanes in formation and one going its own way, reflecting one of the ads that linked Keystone’s
rich history and its dedication to reinvention. The headline “Challenge Convention,” along with the surprising merging of products and theme, was a fitting way to promote the company, tED, and its relationship to customers.
The judges called it “A very creative and compelling entry” and noted that “the benefits of each of the products are cleanly presented and reinforce that Keystone products can fulfill customers’ needs. The copy is easily understandable, and the flexibility and adaptability of the products are reflected in this craftily themed series.”
Atkore
Made in America Advertisement
As Atkore was seeing more imported steel being introduced into the market, the marketing team felt it was imperative that it develop an impactful message to communicate the importance and ripple effect of buying American made.
With a goal to capture the human element, the marketing team held multiple brainstorming sessions to discuss the ways in which buying
American truly makes a difference in people’s lives, beyond just being a business decision.
“The team analyzed cultural trends and, knowing that the message ‘American made’ is important, crafted a campaign that is simultaneously rational as well as emotional,” said the judges. “The visual of the steelworker wearing the Atkore brand is smart, the headline uses emotion to draw in readers, and the copy reinforces the functional benefits of American steel.”
Tagged with awards, Best of the Best, marketing