Recognizing Marketing’s Finest
Here we present all of this year’s winning submissions, highlighting a different category each week.
VIDEO /
Standard Electric Supply Co.
Harmony Relays with Hannah Video Series
The Standard Electric Supply Co. team took a creative detour and decided to humanize a product by highlighting it through the eyes of a summer marketing intern. The approach, which leaned into short-form video (relatable, casual, and made for social), featured the intern, Hannah, in a series of five 60-second “reel-style” videos that quickly explained the features and benefits of Harmony Relays in a fresh, engaging format. The tone—upbeat and approachable—aligned with how today’s audiences consume content on platforms like Instagram, LinkedIn, and TikTok.
The judges appreciated the video’s “enthusiasm and fresh approach” and noted, “I feel like I’m learning with Hannah. I never feel that she’s talking down to me.”
Codale Electric Supply
Steinhauer Modification Center
To increase awareness of its Steinhauer Modification Center, Codale Electric Supply’s marketing team produced a video highlighting its capabilities and benefits.
The video showcases the Steinhauer machine’s background, step-by-step process, and behind-the-scenes operations and was promoted through multiple channels, including emails, social media, a dedicated landing page, YouTube, and in-store displays on all counter-area TVs.
“This is a great implementation of video,” said the judges. “The visuals enhance the audio voiceover, and it’s helpful to see the machine in action.”
Sonepar
The Sound of Progress
In 2024, Sonepar publicly committed to significantly increasing its female associate population. This initiative stemmed from a recognition of the underrepresentation of women in the electrical distribution industry and a desire to foster a more inclusive and equitable workplace. Recognizing Women’s History Month as a key opportunity to make a statement, Sonepar sought to create a compelling and emotionally resonant piece that would amplify its message and accelerate progress.
The video, which visually displayed the diverse roles that women occupy within Sonepar and the high level of achievement that they attain, was released during Women’s History Month and shared across various platforms, including paid and organic social media, the company website, and internal communication channels.
“Excellent message and quality production—sincere and moving,” said the judges, who added, “The creativity and attention to the video
content are superlative.”
Intermatic
New Digital Automatic Wire Gauge Device (D.A.W.G.)
To introduce Intermatic’s Digital Automatic Wire Gauge (D.A.W.G.), the marketing team capitalized on its canine-inspired name by incorporating endearing dog characters into the video marketing campaign—injecting humor into what would otherwise be a deeply technical presentation.
The video was made entirely in-house using off-the-shelf software and the latest AI tools. To maximize engagement, the script mixed technical information and sales messaging with “dog” puns wherever possible.
“Creative, extremely punny, and pretty cute—and who doesn’t love a talking dog?” said the judges.
Cooper Lighting Solutions
PRISM Portal Intro Video
To motivate faster adoption of its PRISM Portal, the Cooper Lighting Solutions team had to educate the audience on the benefits of this new tool. One of the strategies was to develop an introductory video to create awareness and understanding of what the new portal could do as well as where to go for more information.
Since the video was planned to run in multiple digital marketing materials, the length was kept to under 90 seconds and a call to action was added at the end to direct the audience to a unique URL for more information. The video was launched in social media campaigns and digital newsletters, as well as added to the Let’s Get Started page on cooperlighting.com/prism and the Cooper Lighting YouTube channel.
“Groovy music. Nice voiceover. Lots of benefits,” noted the judges. “I love where he’s changing product ‘virtually.’ It tells a story.”
Legrand
Cable Bus Promo Video
In 2024, Legrand acquired Power Bus Way, a Toronto-based manufacturer of power feeder systems, strengthening its product portfolio by
complementing its existing Cablofil Cable Bus solution. As part of the acquisition process, Legrand developed a unified messaging strategy to present a cohesive cable bus narrative that highlighted both offerings.
The communication plan required the creation of several new marketing assets, including a promotional video showcasing both solutions with messaging and imagery emphasizing the complementary benefits of each solution while reinforcing their shared advantages of efficiency and reliability.
The video was showcased at Legrand’s EWS National Sales Meeting and shared with the sales team via email.
The judges applauded the video production, noted that “the branding was spot on,” and liked the use of the product in-situation.
VIDEO – Honorable Mention
Border States
Border States Manufacturing and Assembly
Tagged with awards, Best of the Best, marketing