NOVI, Mich. — Brooks Utility Products, a supplier of electric metering products for the utility industry for 144 years, has named Natalie Cundiff to marketing specialist to continue the company’s brand marketing and sales strategy.
With three years of experience as an assembler with Brooks, Cundiff combines deep knowledge of Brooks Utility Products and the electric metering industry with an applied arts degree from Schoolcraft College. She will lead the creative design of sales collateral, manage marketing events, and support Brooks’ security product portfolios.
“Natalie’s product and marketing knowledge will help drive Brooks’ ongoing marketing efforts, positioning the company as a leader in solving the evolving needs of the energy industry in ways consistent with our brand,” said Brooks Director of Marketing, Scott Mann.
Cundiff will continue implementing the successful marketing strategy that produced the new solutions-focused product catalog that earned a 2016 Best of the Best award from tED magazine. The effort has also included creation of all new product sheets and interactive exhibit displays grouped around customer needs such as how to avoid arc flash injury at the meter or how to integrate fiber to the home or solar power at the meter. Mann reflected on the approach in an interview in “A View from the Top” in tED magazine’s April 2017 issue.