DistributED: The David White Exit Interview, Part 2
DistributED: The David White Exit Interview, Part 1
Business Blast: Being Everything To Everyone
Marketing Momentum: Onboarding for Content Marketing
By Katrina Olson If you read my August tED magazine Marketing 101 article, you know what content marketing is, how it benefits your company, and where to start. (Hint: The…
Distributors, E-Commerce is Your Friend (Not Foe)
By Bridget McCrea A business-to-business marketing expert shares his views on the value of e-commerce for independent distributors and how companies can best leverage this sales channel (instead of running…
Copper Prices – Like Playing with a Yo-Yo
By Jim Williams Copper prices fell to eight-week lows in early morning trading as rising inventories in Asian warehouses fueled fears about weaker demand to come in top consumer China.…
Amazon Dash: Big Success or Complete Flop?
By Bridget McCrea Fewer than half of Amazon’s Dash customers are using their push-button devices, but that hasn’t stopped the e-tailing behemoth from pressing on with its innovative selling strategy.…
NAED’s AdVenture Conference Explores the Sales and Ma [...]
By Scott Costa, Publisher, tED magazine The 2016 NAED AdVenture Conference brought together about 140 marketing professionals in the same room. And one sales professional. John Lorince from Leff…
Distributors Speak Up on OSRAM SYLVANIA’s LED Busines [...]
By Bridget McCrea Two electrical distributors that were on the inside track when OSRAM SYLVANIA decided to spin off its LED lighting business discuss the steps the company took to…
The World is Not About to be Swamped by Copper
By Jim Williams Citigroup, Inc. says growth in copper supply will fall significantly short of demand through the end of this decade. Citi’s announcement has some experts in the industry…