2024 30 Under 35 Profile: Mike Standish
Meet the 30 Under 35 With Jordan Grimm and Weston Timmers
Sales Synopsis: Methods of Communication in Sales
State of the Solid-State: Lutron, Forest and TCP Execs Weigh In
LightED speaks with Brian Donlon, VP of Commercial Sales at Lutron Electronics, Jian Ni, Chief Operating Officer at Forest Lighting Americas, and Brian Catlett, Chief Executive Officer at TCP Lighting,…
Put a Little Muscle into Your Data Plan
By Bridget McCrea How electrical distributors can take ownership of their e-commerce efforts by developing their own product attributes, descriptions, how-to videos, and quality images. In July, tED magazine published…
How Distributors Can Create a Culture of Innovation
By Bridget McCrea If attracting innovative talent and keeping up with the digital revolution is putting your distributorship behind the 8-ball, it may be time to spin up a new,…
Is Tension in North Korea Fueling Copper’s Surge?
By Jim Williams Have you stopped to think about the correlation between the rising price of copper correlating with the increasing threat of nuclear war with North Korea? While that…
State of the Solid-State: Keystone and GE Execs Weigh In
LightED speaks with Ira Greenberg, CEO of Keystone Technologies and Melissa Wesorick, GM, LED Platforms, Current, powered by GE, about the steady pace of product development and the important role…
Marketing Momentum: What is Your Brand Promise?
By Katrina Olson Quiz: Can you identify these brands? Let's start with a simple quiz. Can you identify these companies based on their brand promises? (Warning: They start easy and…
State of the Solid-State: LEDVANCE and NICOR Execs Weigh In
LightED speaks with Jes Munk Hansen, CEO of LEDVANCE, and Rocky Lawrence, President and CEO of NICOR Lighting, about the challenges and opportunities provided by solid-state lighting at this still-early…