Meet the 30 Under 35 With Jordan Grimm and Weston Timmers
Sales Synopsis: Methods of Communication in Sales
DistributED: Prudence Thompson Talks Hurricanes, Job Market
Amazon Dash: Big Success or Complete Flop?
By Bridget McCrea Fewer than half of Amazon’s Dash customers are using their push-button devices, but that hasn’t stopped the e-tailing behemoth from pressing on with its innovative selling strategy.…
NAED’s AdVenture Conference Explores the Sales and Ma [...]
By Scott Costa, Publisher, tED magazine The 2016 NAED AdVenture Conference brought together about 140 marketing professionals in the same room. And one sales professional. John Lorince from Leff…
Distributors Speak Up on OSRAM SYLVANIA’s LED Busines [...]
By Bridget McCrea Two electrical distributors that were on the inside track when OSRAM SYLVANIA decided to spin off its LED lighting business discuss the steps the company took to…
The World is Not About to be Swamped by Copper
By Jim Williams Citigroup, Inc. says growth in copper supply will fall significantly short of demand through the end of this decade. Citi’s announcement has some experts in the industry…
Anatomy of a Corporate Carve-Out
By Bridget McCrea In January, OSRAM made an announcement that was enough to send shivers down any electrical distributor’s spine. One of the world’s largest lighting manufacturers, it seems, was…
Marketing Momentum: How to Launch a New Company with an Est [...]
By Katrina Olson You’ve heard, “The more things change, the more they are the same.” This expression by French Critic and Journalist Jean-Baptiste Alphonse Karr certainly applies to OSRAM SYLVANIA.…
The One Word Mentioned Most At The NAED LEAD Conference
By Scott Costa, Publisher, tED magazine Out of fear of sounding like the guy who hosted a party and then told everyone it was the greatest party in the…