Meet the 30 Under 35 With Taylor Kuczek and Calvin Flederbach
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6 Ways to Communicate Your Distributorship’s Value in [...]
By Bridget McCrea Large, global corporations like Coca-Cola, McDonalds, and Nike funnel massive amounts of money and energy into building and maintaining their brands. But good branding isn’t limited to…
The Value-Added Distributor Series: Reversing the Trend
By Bridget McCrea From the way Rick Freebery sees it, the act of charging fees for value-added services for customers that are used to getting such add-ons for “free”…
Contractor’s Corner: LEDs and Retrofits
By Stan Walerczyk With LED products, the lighting retrofit industry has to change. First of all, it is important not to buy and install earlier version LED products. Often the…
The Value-Added Distributor Series: Will Contractors Pay fo [...]
By Bridget McCrea It’s no longer enough to work up a bid, take the order, and deliver the product to the jobsite. Today’s electrical distributors are filling myriad roles –…
#tEDchat dishes 100 Pieces of Industry Advice
Good Branding Helps Distributors Avoid the Race to the Bottom
By Bridget McCrea More than 10 years ago the International Journal of Research in Marketing researched the impact of brand credibility on buyer price sensitivity and came out with a…
DATAFIRST Update: Frost Supply Beta Tests its New Website
By Bridget McCrea Intent on cleaning up its catalogue data and upgrading its corporate website, Frost Supply of Maryland Heights, Mo., reached a milestone in its data quality/ecommerce initiative in…