Sales Synopsis: Methods of Communication in Sales
DistributED: Prudence Thompson Talks Hurricanes, Job Market
2024 30 Under 35 Profile: Antonio Jurisic
Amazon Launches Free Mobile App for Sellers
By Jack Keough With little fanfare, Amazon has debuted a free iOS mobile application that will make it easier for small businesses to list and sell their products on Amazon’s…
Sidebar: Get to Know Your Generations
By Bridget McCrea According to Pew Research Center, generational names are the handiwork of popular culture. Some are drawn from a historic event; others from rapid social or demographic…
Harnessing the Millennial Workforce
By Bridget McCrea College graduation is right around the corner. In the May-June timeframe a crop of the Millennial generation’s youngest members will enter the workforce, eager to make their…
6 Ways to Communicate Your Distributorship’s Value in [...]
By Bridget McCrea Large, global corporations like Coca-Cola, McDonalds, and Nike funnel massive amounts of money and energy into building and maintaining their brands. But good branding isn’t limited to…
The Value-Added Distributor Series: Reversing the Trend
By Bridget McCrea From the way Rick Freebery sees it, the act of charging fees for value-added services for customers that are used to getting such add-ons for “free”…
Contractor’s Corner: LEDs and Retrofits
By Stan Walerczyk With LED products, the lighting retrofit industry has to change. First of all, it is important not to buy and install earlier version LED products. Often the…
The Value-Added Distributor Series: Will Contractors Pay fo [...]
By Bridget McCrea It’s no longer enough to work up a bid, take the order, and deliver the product to the jobsite. Today’s electrical distributors are filling myriad roles –…