2024 Best of the Best Winners: Digital/Social Media
DistributED: An Economic Update With Brian Rooney
2024 30 Under 35 Profile: Maddie Everhardt
Finding balance between inventory and customer needs
By Bridget McCrea When it comes to balancing stock with customer needs a distributor’s job is literally never done. In fact, they are a lot like those Price is Right…
Meet the Millennials: Tips for working with the next generation
By Diane Thielfoldt Millennials (born 1977 – 1998) are tech savvy, entrepreneurial, inclusive and goal oriented. They are passionate about the environment and social issues. They are not afraid of…
Should your company jump on the Pinterest bandwagon?
By John Lorince In this series of social media columns, we’ve focused on what I call the Big Four: LinkedIn , Facebook , Twitter and YouTube . But there is a newer site…
Contractors speak up about what they want from distributors
By Bridget McCrea Wouldn’t it be great if you could get into the minds of contractors and find out what they want from their distributors, what red flags and warning…
Is your sales team calling on the right people?
By Bridget McCrea Breaking through gatekeepers and getting to high-level decision makers is an ongoing challenge for distributors, and one that’s gotten increasingly difficult to overcome due to a highly…
Klein Tools: Six generations of success
By Bridget McCrea Klein Tools’ three-pronged growth strategy is focused on new countries, new customer segments, and new acquisition targets. It’s not often that a company can brag that it…
Finding the right ways to measure marketing ROI
Results of marketing efforts can—and should—be calculated in a variety of ways. By Carolyn Heinze John Wanamaker once said, “I know that half of my marketing budget is wasted, but…