Cerrowire Announces Addition of Two Directors

HARTSELLE, Ala. — Cerrowire® announced the recent addition of two directors.

Kevin Watkins

Kevin Watkins recently joined Cerrowire as director of sales for the Eastern U.S, reporting to Vice President of Sales Toby Robin.

In this role, Watkins will focus on the Eastern region as he helps the company’s electrical distribution customers grow in the changing construction industry.

“Kevin is a seasoned professional with extensive experience in the wire manufacturing and electrical industry. He brings a wealth of knowledge along with his flexibility and responsiveness to his customers to the Cerrowire team,” commented Robin.

Watkins has a diverse background over the course of 20 years. From his time as an electrical journeyman, he understands what is important to on-the-jobsite electricians. His experience in estimating, project management, and wire sales gives him the unique perspective of how both sides of the electrical distribution channel works – and allows him to work with customers to create win-win relationships.

Prior to joining Cerrowire, Watkins worked as the northeast regional manager for Kris-Tech, with a primary focus on the electrical distribution sales channel. He spent eight years with Billows Electrical Supply in roles of commodity manager and inside construction sales.

Watkins recently completed the John Maxwell course, “Transformational Leadership” from the Manufacturers Association of Central New York.

Chris Marlow

Cerrowire also announced the addition of Chris Marlow as the director of strategic accounts for the company’s electrical distribution channel. Marlow has 18 years of experience in the electrical manufacturing arena in sales and business development roles.

Marlow is a technical sales leader known for his ability to cultivate new markets and customers, including successes in North and South America. He is experienced in leading teams through change management and business transformation.

Cerrowire Vice President of Sales Toby Robin commented, “Chris has the experience, energy, and strategic leadership skills that are key to helping our customers and Cerrowire grow.”

Marlow is active in his community, holding leadership positions on both education and business organizations and is an active Rotarian. He holds MBA and BBA degrees in business administration/marketing.


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