ElectricSmarts Names New Director of Sales and Marketing

ElectricSmarts has announced that Paul Werthman has joined its team as Director of Sales and Marketing.

Werthman is a seasoned industry veteran who began his career with Graybar and subsequently became a National Marketing Executive with Burndy before becoming VP of National Accounts for NSI. He has served on several manufacturer councils for NAED, and has built close relationships with IMARK, AD, Rexel, CED, Sonepar and Graybar among other industry leaders.

Werthman has a unique perspective, as at two of his former positions he was an ElectricSmarts customer, so he understands the partnership benefits from the customer's viewpoint. As ElectricSmarts continues to rollout more Advantage Platform products to help both manufacturers and distributors influence contractor purchases, Werthman's experience and insight will prove invaluable.


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