Kevin Grayson Joins Channel Marketing Group

Kevin Grayson

RALEIGH, N.C. — After 30+ years working for lighting manufacturers, Kevin Grayson joins Channel Marketing Group as Vice President with a focus on supporting companies in the lighting industry as well as providing sales management coaching.

Many in the industry will know Grayson from his experience at Cooper Lighting, Genlyte Group, Philips Lighting, Juno Lighting, Wattstopper, and most recently as SVP Channel Sales for Orion Lighting. Grayson has also started two successful lighting agencies.

During his career, Grayson has worked with lighting specifiers, contractors, lighting reps, supply reps, distributors and as management for manufacturers. He’s built sales teams that drive results. His experience with all elements of the channel brings a wealth of sales management and lighting knowledge to Channel Marketing Group and its clients.

Said David Gordon, President of Channel Marketing Group, “I’ve known Kevin for over 20 years, having first started working with him when I was at IMARK Group.  I was always impressed with his empathy for the channel, his knowledge of distribution and how to integrate the unique challenges lighting represents, his ability to drive his team to generate results and his creativity. He’s a change agent and a sales generator. He will be able to help clients in the lighting space – manufacturers, distributors in accelerating their lighting business as well as manufacturer reps in evaluating lines and developing lighting businesses as well as help us support lighting agencies.”

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