Rexel USA is pleased to announce that Victoria Roberts has joined the Gulf Central Region as Marketing Director, reporting directly to the Region President, Brendan O’Hare. In this role, Roberts will be responsible for increasing sales through multi-measure marketing initiatives in the Arkansas, Louisiana, Oklahoma, and Texas Rexel and Gexpro branches.
Roberts is new to the electrical distribution industry and is joining Rexel most recently from StandardAero, where she led the Marketing function. At StandardAero, Roberts was responsible for lead generation campaigns, value-added customer programs, building social media and web platforms, and supporting B2B and B2C sales. Previously, Roberts held senior Marketing positions at Bell Helicopter and Airbus Helicopters. Roberts has an MBA from The University of Dallas and a Bachelor’s Degree in Business, Management & Marketing from Northwood University. She is based in Rexel’s Carrollton, Texas office.
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