tEDmag Video Series: Investing in Data Content

As part of the tED magazine video series, Denise Keating, President at DATAgility, sat down with tED magazine Publisher Scott Costa to talk about a variety of topics related to website data.

In this video, Keating explains when, and how much, you should invest in your website’s data content.



Other videos with Denise Keating in the tED magazine video series include:

The importance of good, quality content
A warning about what will happen if you don’t have the data customers want
The importance of online data before and after the sale
Keating’s personal story about not having enough data to make buying decisions
The Amazon Effect

You can check out videos on data, innovation, e-commerce and branding in the tED magazine video series at

And you can contact Denise at


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