Meet the 30 Under 35 With Ashley Buzbee and Jena Frosig
2026 Best of the Best Winners: Website
Exclusive: Baird Research Shows Growth In Revenue, Pricing
Expanding Your Existing Customer Relationships, Part I
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Avoid the dreaded “revenue plateau” by getting to know your customers, figuring out how you can help them solve their biggest pain points, and then selling them more products and…
Trade Talks Move the Copper Needle…Slightly
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Friday’s “Phase One” agreement between the U.S. and China created some optimism in copper trading, but the overall reaction still appears to be more of a wait-and-see approach.
Tools of the Trade?
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Lighting manufacturers debate the value of trade shows.
2019 Best of the Best Winners: Website
The 2019 Best of the Best Marketing Awards have been handed out! See this year’s winning submissions for the Website category.
Why Aren’t Your Customers Buying More From Your Distributorship?
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If you’re not having the tough conversations with your customers about why they’re getting their products and services from other suppliers, then your distributorship is missing out on a real…
Get A Grip On Lighting: Smart Controls With Colin Billings
The Get A Grip On Lighting podcast interviewed Colin Billings, CEO of Orro Switch, to talk about smart controls. Are customers really shopping for controls when they are shopping for…
Get A Grip Business Blast: Bats and Branding
How can you take the branding from the Louisville Slugger bat, learn from it, and use it for your company? The Get A Grip On Lighting guys compare branding strategies.