DistributED: Catching Up With Brian Rooney
John Eggleton Becomes New NAED Board Chair
DistributED: Unplugging From Work
Sharpening the Axe: Ramping Up Your Sales Team’s Tech [...]
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It’s not enough to show up at your customer’s doorstep with a box of fresh bagels and a smile anymore; customers expect good advice, expertise, and technical acumen. Here’s how…
Better Together: A Tale of Industry Sexism
One industry leader shares his experience encountering sexism up close and personal at the recent Lightfair trade show.
Marketing Momentum: Smarter Marketing for Almost $0
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3 easy lessons from brands you (probably) know.
A New Future: Distributors Refocus Their Sales Efforts
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LIGHTFAIR 2018 brought an encouraging trend to the forefront of the lighting industry - distributors are focused on selling their services rather than solely products.
Sharpening the Axe: Ramping Up Your Sales Team’s Technical [...]
-
It’s not enough to show up at your customer’s doorstep with a box of fresh bagels and a smile anymore; customers expect good advice, expertise, and technical acumen. Here’s how…
Copper Report: Mine Your Business
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Copper prices slid Monday as investors keep an eye on labor talks at copper mines in Chile and India.
Chain Reaction: How Distributors Can Keep Projects on Track
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A longtime electrical contractor discusses the snafus that often derail lighting projects and the measures distributors and manufacturers could take to help avoid them.