Meet the 30 Under 35 With Jessica Burke and Tim L’Empereur
2026 Best of the Best Winners: Public Relations—Corporate
DistributED: NAED’s Free Electrification Research Wit [...]
Land of Confusion
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Distributors discuss some of the challenges they and their customers experience with today’s LED technology.
It’s Still All About the Data
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How manufacturers and distributors can work together to create and leverage data in today’s cluttered B2B e-commerce world.
Copper Prices: Tariffs, Labor Negotiations and Electric Vehicles
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Copper opened below the ‘safe’ plateau of $7,000 this morning as a possible trade war between the United States and China looms, and possible labor issues at mines around the…
Sharpening the Axe: Ramping Up Your Sales Team’s Tech [...]
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It’s not enough to show up at your customer’s doorstep with a box of fresh bagels and a smile anymore; customers expect good advice, expertise, and technical acumen. Here’s how…
Better Together: A Tale of Industry Sexism
One industry leader shares his experience encountering sexism up close and personal at the recent Lightfair trade show.
Marketing Momentum: Smarter Marketing for Almost $0
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3 easy lessons from brands you (probably) know.
A New Future: Distributors Refocus Their Sales Efforts
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LIGHTFAIR 2018 brought an encouraging trend to the forefront of the lighting industry - distributors are focused on selling their services rather than solely products.