Meet the 30 Under 35 With Jessica Burke and Tim L’Empereur
2026 Best of the Best Winners: Public Relations—Corporate
DistributED: NAED’s Free Electrification Research Wit [...]
Repurpose Your Marketing Content to Maximize Exposure
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Multi-channel marketing and content repurposing are each powerful strategies in their own right, but the smartest marketing experts know they are most effective when they work hand-in-hand.
Keeping Your Customers Around for Life, Part II
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Here are eight ways to start building long-term relationships with your customers right now.
Get A Grip On Lighting: Lightfair Recap
The Guys from the Get A Grip On Lighting podcast spent a number of days at the LIGHTFAIR event in Philadelphia in May. They have some thoughts on the future…
Keeping Your Customers Around for Life, Part I
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Is your distributorship a firefighter who handles the problem of the day, or does it give customers the kind of long-term value that keeps them coming back for more?
Copper Is Looking to Buck the Trend
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The price of copper has come out of the gate swinging this week. After eight consecutive weeks of posting negative numbers, the red metal gained more than 1% Monday. Will…
Greetings from LIGHTFAIR 2019 – Part 2
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Our experts share their thoughts on the lighting industry’s investment in this year’s show, the presence of offshore exhibitors, and whether Lightfair 2019 met their expectations.
Use Multi-Channel Marketing to Spread Your Value and Drive Sales
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If you aren't telling the world about the services and solutions you offer, your bottom line may start suffering.