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Getting Your Delivery Act Together, Part I
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Supply chains are evolving to meet the demands of today’s B2B customers. Is your distributorship ready, or is it falling behind?
Copper Report: Waiting on G-20 Summit
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Copper remained steady in overnight trading. This seems to be the trend as investors are waiting for the other shoe to drop – that shoe, metaphorically, being the upcoming G-20…
At Your Service
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As the electrical products industry increasingly moves towards a service orientation, distributors and manufacturers alike are deriving benefits from offering and supporting “lighting as a service.”
Repurpose Your Marketing Content to Maximize Exposure
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Multi-channel marketing and content repurposing are each powerful strategies in their own right, but the smartest marketing experts know they are most effective when they work hand-in-hand.
Keeping Your Customers Around for Life, Part II
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Here are eight ways to start building long-term relationships with your customers right now.
Get A Grip On Lighting: Lightfair Recap
The Guys from the Get A Grip On Lighting podcast spent a number of days at the LIGHTFAIR event in Philadelphia in May. They have some thoughts on the future…
Keeping Your Customers Around for Life, Part I
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Is your distributorship a firefighter who handles the problem of the day, or does it give customers the kind of long-term value that keeps them coming back for more?