2024 30 Under 35 Profile: Mike Standish
Meet the 30 Under 35 With Jordan Grimm and Weston Timmers
Sales Synopsis: Methods of Communication in Sales
In the Path of Totality
The only way to avoid an inevitable demise is to outsmart the competition. If not taken seriously, the enemy can spread and infiltrate until all light is blocked out. Read…
Bluetooth Mesh Networking and LEDs: What to Expect
What the recent announcement of Bluetooth mesh capabilities means for lighting manufacturers.
Marketing Momentum: How Two Companies Are Using CRM and Mar [...]
By Katrina Olson In the August issue of tED magazine, my Marketing 101 column covered CRM (customer relationship management) systems and how they work with marketing automation to multiply your…
Age of Uncertainty
By Susan Bloom With many economic, political, and social policies up in the air under the current government administration, experts and distributors weigh in on the decision-making process during uncertain…
The Usual Suspects – China and the Dollar
By Jim Williams After gaining for five consecutive trading weeks, copper started this week on a weaker note. The red metal fell, mainly due to concerns over China's economy. July's…
LED Street Lights – These Aren’t Your Parents’ Lights
Thanks to LED lighting, city streets are vibrant and popping with color and clarity. But an AMA report says "not so fast."
How to Compete on Customer Experience Online
By Bridget McCrea How electrical distributors can put their best foot forward online by simply providing extreme value and support to a customer base that still wants both. In the…