2026 Best of the Best Winners: Advertisement
DistributED: eBiz 2026 With Mark McGready
DistributED: Forecasting Season
Truth in Advertising: The End of the Lighting Facts Program
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A decade-old program that helped everyone in lighting navigate the “Wild West” of LEDs is ending, and the question for distributors and manufacturers alike is this: What will we lose?
Who’s Afraid of Amazon? Not These Marketers.
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Marketing professionals conduct a competitive analysis of Amazon, and discuss what threat (if any) it poses to their businesses, their ability to compete, and strategies for maintaining market share.
Viking’s Successful One-Two Punch
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Viking Electric combines a lighting design specialist with a controls specialist to deliver a winning combination.
Getting Your Distributorship Out of its Comfort Zone, Part II
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Here are four ways to start orchestrating real change management, get everyone onboard, and make it stick.
Could Tariffs on Steel and Aluminum Help Copper?
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A weaker dollar and strong reports out of China have given copper a boost this week.
Countless Lighting Projects, But Limited Earnings In Lighting
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While the lighting market expands, the number of lighting manufacturers is making it difficult to take advantage of the opportunities.
Getting Your Distributorship Out of its Comfort Zone, Part I
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To create real change that lasts and has an impact, make sure your change management approach is more than just lip service.